Trust, once broken, is hard to rebuild. When companies play the denial card, they silently tell their customers: “We think you’re naive.” The emotional sting? Deep and lasting.
Y’s Views …
While UnREAL might be a fictional drama, its lessons for marketing and communication professionals are real.
The next time you pick a product off a shelf, ask yourself: is it the product you want or the story it tells?
“Wag the Dog” is not just a political satire but also a playbook for managing perception in the age of instant media.
When your product or service requires extensive training for the customer, it points to an underlying problem.
Creating an intelligent website involves moving beyond the static nature of online brochures and embracing a more dynamic, engaging, and user-centric approach.